Reasons to Hire a Professional Web Designer to Create Your Author Site
When it comes to creating an author website, lots of self-published authors either create their own website or have a friend or family member create it for them. But there are some pretty compelling reasons to hire a professional web designer to create your author website. There is no doubt that creating your site yourself will save you money, but having a professional design your site could actually end up making you more money. Let’s look at five reasons to hire a professional web designer to create your author site.
First of all, your website will be unique. If you build your site yourself based upon a template that you get from your web hosting company, or use a common WordPress theme, then your website is going to look like everyone else’s. Even if you strive to avoid those templates, you may end up modeling it after another author website use for inspiration and it will not be very unique either. But web designer will created from scratch based upon their own ideas.
Your Site Will be optimized for Search
Another benefit that you get with the professional designer is that your site will be automatically optimized for search. That’s because professional web designers know what search engines require and how to make your site better when it comes to SEO. This helps you in many ways including boosting rankings for any pages you create or blog posts you make.
Your Website Will Look Professional
Of course, your site will also look more professional if you have a web designer created. Even if you use a template that has clean lines, your site is still not going to look as professional as a designer could make it. That’s because web designers know what makes a site look good and what makes it look like it was created by an amateur, and you definitely want the former.
Your Website Will Include Vital Functions
You also have several vital functions installed that will be required if you are self-published author. One of the biggest ones is an automated mailing list set up. As a self-published author, you need to start building a mailing list of your readers so that you can send out notifications whenever you have a new book out. This will allow you to guarantee a certain number of sales with each book that you publish, and as you grow your list over time, those sales will grow as well.
Finally, you will not have to do the work when it comes to your website. This is a big benefit for a busy author, even someone who is self-publishing. Creating a website yourself without any experience or skill at it can take quite a long time because of the learning curve involved. But hiring a professional web designer means you can work on editing, writing and other vital author functions instead.