When it comes to writing a book blurb, there are definitely things that you should not do. Unfortunately, there are lots of writers who do these exact things in their book blurb. That’s why we thought it would be a great idea to go over the five things that you should not do. These are five rules that should definitely be followed when it comes to creating the best book blurb possible. You may not be able to create an amazing book blurb, but at least you will be avoiding the major mistakes if you follow these five simple rules.
ONE – Don’t Make Your Book Blurb Generic
One of the things that new authors do is make their book blurb too generic. They fail to emphasize the genre enough, or avoid specifying the gender of their main character in their blurb because they believe that to attract as wide of an audience as possible, they need to appeal to everyone. But this always results in a terrible book blurb.
TWO – Don’t Make Your Book Blurb Too Short
Don’t make your book blurb too short or too long. The best way to measure the length of a good book blurb is to see if it will fit on the back of a book cover and still be able to be read easily. If you make it too short, then you not are going to be giving the reader enough information for them to decide if they want to read the book or not. If you make the book blurb too long, then there is a chance that they will avoid reading it altogether because of the length.
THREE – Introduce Your Character
Next, you want to make sure that you introduce your character and not just talk about the plot in your book blurb. Remember, people read books to get into stories about people. Storytelling is always about the character. Without characters, the story wouldn’t exist.
FOUR – Establish the Stakes
Make sure that your reader knows what the stakes are (and they should be life-changing or world-ending) by the time they finish reading your book blurb. Give them a reason to get invested in the story. Make them continue thinking about what might happen even after they have finished reading the blurb.
FIVE – Make the Book Blurb Personal
Make sure that the reader knows why the book is for them. Reading books is a very personal thing. Every book has an audience that will fall in love with it. Make sure that you identify that audience and let them know that your book is their kind of book.
When it comes to writing a book blurb, there are definitely some things that you can learn, but for the most part, writing a blurb is like writing a book itself. The more book blurbs you read and practice writing, the better you will be at it. Visit Reedsy.com for more great writing advice.